At the University of Florida's (UF) Office of Strategic Communications and Marketing (SCM), I am assigned various graphic design projects in creating marketing collateral. This ranges from print advertising, to digital banners, to informational graphics.
Project Description
I designed a suite of advertisement templates to be used in the higher-education print publication, The Chronicle, as well as alternative digital versions for mobile and desktop.
I followed the University’s brand identity, utilizing their existing assets to design visuals that appeal to students, educators, alumni, and stakeholders.
Project Description
UF branded digital ad for The Chronicle Academe Today e-newsletter.
The digital banner creative is a part of the “Always Forward” campaign featured on the 'fromflorida' page on ufl.edu.
Audience
450K subscribers who receive the Academe Today e-newsletter. Subscribers are made up of higher education peers (presidents, deans, faculty, staff) around the university system in the U.S.
Project Description
A text treatment for the new "Building an AI University" landing page.
